MLBAM to to stream and monetize League of Legends eSports in $300 million deal

Major League Baseball Advanced Media's BAMTech division has acquired the streaming rights for League of Legends.

Major League Baseball Advanced Media's BAMTech division has acquired the streaming rights for League of Legends. 

The deal will cost MLBAM at least $50 million a year, with the initial deal being secured until 2023. Officially the deal is for the monetisation and commercialisation of League of Legends eSports, although exact details such as what regions this will impact have yet to be announced. 

When speaking to Yahoo eSports MLBAM and Riot confirmed that the deal will not change how competitive League of Legends will be broadcast in 2017, that will remain available on Twitch, Youtube and the many other services that broadcasted it last season. While there is no word on if this will continue post 2017 they did announce that they plan to keep the “core eSports experience” free for everyone, however premium content may be added at a later date. 

The much rumoured app for viewing was also discussed, with MLBAM confirming that they will be building an app to allow fans to watch the LCS, but of course with the deal only just getting inked that won’t happen for some time. 

By all accounts the deal won’t really change much until 2018, so rest assured that you will still be able to watch all League of Legends eSports for free on the usual channels for next season.