Mike Stubbs . Business . Friday 14th April 2017 . 10:10
Bigben Interactive has announced that Hyundai Motor will be the main partner for the 2017 eSports WRC Championship.
The competition will be renamed to the eSports WRC powered by Hyundai, which will see the best WRC 6 players battle it out for the title of world champion. The competition is already underway, with French driver Nexl leading the championship standings so far. Once the regular season is over the eight best players will compete in the championship finals, where the winner will walk away with a €20,000 Hyundai i20 car.
“After the first year of the partnership, we were really excited to be part of the eSports WRC adventure for a new year,” said Scott Noh, Director of Hyundai Motor’s Overseas Marketing Group. “The eSports WRC championship is the perfect way for people around the world to be part of the WRC family by competing in online rallies in parallel to the official ones. Last year, the tournament gathered thousands of virtual drivers for a year of competition which ended with an amazing live event in Wales. With the new format this year, it’s interesting to follow drivers from January to November, and we can already see an intense battle on the podium revving up.”
“We are very proud to partner and work with Hyundai for a second year in order to arrange the best online experience to our players,” said Benoît Clerc, Head of Software at Bigben Interactive. “With their involvement in motorsports and especially in the WRC, Hyundai proves that innovation and performance are part of its DNA and it’s essential for us to associate with such a leading and inspiring company.”