Mike Stubbs . Business . Wednesday 4th January 2017 . 10:09
Dell has signed on as ELEAGUE’s new hardware partner and becomes the latest major company to sponsor the competition.
ELEAGUE competitions will now use the Alienware Aurora with Dell 24-inch 144Hz gaming monitor, starting with the ELEAGUE Major at the end of this month. And of course you can expect to see Dell branding all over the studio.
“The world’s best gamers demand bleeding edge hardware that keep them at their best,” said Seth Ladetsky, senior vice president of Sales, Turner Sports. “ELEAGUE is proud to welcome Dell as a key partner, supporting the passionate esports community and delivering the high-performance hardware needed to fuel ELEAGUE’s thrilling competition all year long.”
Dell is just the latest in a stream of major sponsors to buddy up with ELEAGUE. Snickers, Arby’s and Buffalo Wild Wings signed on in 2016 and that list is expected to grow over the coming months.