Matthew Jarvis . Business . Wednesday 29th April 2015 . 10:11
UK eSports firm Gfinity and digital games retailer Green Man Gaming have penned a deal surrounding the former’s upcoming pro-gaming tournament.
Under the new partnership - the second-such collaboration in as many weeks for Gfinity, following its two-year hookup with The Sun owner News UK - Green Man Gaming will act as an official supplier for the 2015 Gfinity Championship.
This means that Green Man Gaming will be licensed to advertise products during tournaments at the Championship, as well as being able to run on- and offline promotional campaigns and conduct sampling on-site at the event’s Gfinity Arena location.
Green Man Gaming has also announced plans to launch a series of deals, offers and sales, as well as offer competition, features and giveaways, surrounding the proceedings.
Customers will also be presented with the chance to grab Gfinity Championship tickets.
“This is a true celebration of pioneering UK game businesses coming together to deliver an unrivalled eSports experience that will resound on a worldwide scale,” said Paul Sulyok, CEO of Green Man Gaming.
“As one of the world’s leading experts in digital games retail, our partnership with Gfinity seemed a natural fit. It’s a fantastic deal that will offer incredible opportunities for our publishing partners, as well as the chance for the Green Man Gaming and Gfinity communities to engage in the truly immersive, engaging power of eSports.”
Neville Upton, CEO and founder of Gfinity, added: “Gfinity is closely aligned with Green Man Gaming in supporting both grassroots and professional gaming in the UK, and we’re delighted that Green Man Gaming will be strengthening the eSports offer Gfinity provides to fans.”