Jake Tucker . Business . Thursday 6th July 2017 . 10:38
Toshiba has partnered with esports team Panda Global, in a deal which will see Panda Global athletes using Toshiba technology both in tournaments and during streams.
“Toshiba understands the unique needs of gamers and we are constantly striving to deliver high performance SATA and NVMe solid state drives to empower esports and gaming enthusiasts,” said Alex Mei, Toshiba’s vice president of consumer SSD’s and storage outbound marketing.
“Panda Global will be leveraging our retail Toshiba-OCZ Series SSDs throughout the year when training and competing and we are thrilled to work with such a fast growing and talented team.”
Panda Global is a big name for Toshiba to partner up with, although the financials behind the deal haven’t been disclosed. However, Panda is viewed as community leaders in several sports, well recognised in the Smash Bros. scene, and also competing in several other sports.
Harddrive technology might not be the sexiest partnership in the world, but Toshiba will no doubt be hoping that attaching their name to a popular endemic brand can give them a boost, as has been seen with several other tech brands.