Mike Stubbs . Business . Tuesday 8th November 2016 . 11:39
With the second season of ELEAGUE getting underway late last week, Turner has announced a new sponsor for the competition in the form of SNICKERS.
SNICKERS is now the official chocolate bar of ELEAGUE, but the sponsorship doesn't end there. SNICKERS will also sponsor the pre game show airing on TBS and the new “You’re Not You When You’re Hungry” moments that will showcase the biggest gaffes and bloopers from each week of gameplay.
“We are excited to welcome SNICKERS into ELEAGUE and to be working with them to tap into the passion fans and players alike have for the competition,” said Seth Ladetsky, senior vice president of Turner Ad Sales. “It is an incredible brand that fits perfectly with the community’s culture, and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.”
“The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign,” according to Allison Miazga-Bedrick, Sr. Marketing Director for SNICKERS. “The Brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.’”