Mike Stubbs . Business . Thursday 13th April 2017 . 10:45
Team Dignitas has moved away from exclusively streaming on Twitch and will now stream on Facebook Live as well.
The first Facebook Live stream from the team came last night, when League of Legends players Chan-ho “Ssumday” Kim and Sang-hyun “Chaser” Lee held an AMA on the platform. Later today Overwatch players Elvinas “evokje” Padegimas and Patrick “wat7” Marwal will stream on the platform with Heroes of the Storm player Kenn “Zaelia” Rasmussen rounding out the launch celebrations.
“Given the tremendous global audience of over 1.86 billion people on Facebook and the world-wide interest in eSports, we knew this was a tremendous opportunity to connect our talented players with current fans and new gaming audiences,” said Jonathan Kemp, Team Dignitas CEO. “Team Dignitas players live streaming on Facebook and Twitch is only the beginning of what we hope will be a broader, more global and inclusive opportunity for our fans to enjoy live content on multiple platforms. Today we are proudly announcing our intent to lay that foundation for the future, as we continue to fulfill our promise to grow and create new access to this dynamic sport.”
“The interest in and level of fan engagement with players in the eSports industry is unparalleled in professional sports today,” said Chad Biggs, Philadelphia 76ers Senior Vice President of Corporate Partnership and Activation. “We are confident that opening up our broadcast to both the Facebook and Twitch audiences is a move that sets us apart from other eSports teams, for both fans and partners. The interest has been incredible and we are anticipate announcing new, dynamic and differentiated corporate partnerships in the coming months.”
“League of Legends is the most popular eSports game in the world; our team and players have an enthusiastic, international fanbase. This new opportunity to interact with them on Facebook presents one more way we can connect with them,” said Kim “Ssumday” Chan-ho. “I’m encouraged that Team Dignitas continues to seek new ways to grow the eSports industry. ESports is exciting, accessible and challenging – live streaming on Facebook will enable current eSports fans to share their passion in new ways with their friends and encourage potential new fans.”