Mike Stubbs . Business . Friday 17th February 2017 . 08:49
Team Kinguin has announced a new sponsorship deal with Runtime, the company that makes nutritional drinks and supplements aimed at the eSports market.
The deal sees Runtime become an official partner of the organisation and will provide performance nutrition products to Team Kinguin’s CS:GO and League of Legends teams. In return there is a joint marketing agreement that will benefit both parties.
“Our partnership with Runtime is another step in providing Team Kinguin with all tools necessary to reach their peak,” said Kinguin Founder and CEO, Viktor Wanli when talking to The eSports Observer. “International and regional tournaments have very tight schedules, making it nearly impossible for our athletes to eat proper, nutritious meals. Runtime is the perfect solution as Buff Food decreases hunger and offers one-third of all nutrients required daily.
“Providing Team Kinguin with our Buff Food and Runtime Orange products so the team can focus on giving their best, winning, and feeling great is the reason we launched Runtime. It’s time that these top athletes of the 21st century receive nutrition products made specifically for them,” said Runtime CEO, Alexander Zavoloka.