Mike Stubbs . Business . Wednesday 15th March 2017 . 11:41
Car care company Turtle Wax has announced it has extended its sponsorship of OpTic Gaming.
The deal was originally formed back in early 2016 and has seen the two companies work together on content, and of course keep the cars of the OpTic stars looking fresh. The expansion will see the two create even more content than before, and take a Turtle Wax booth to multiple CoD events, starting with MLG Dallas this weekend.
Both Ian “Crimsix” Porter and Austin “Pamaj” Pamajewon will be the main focal points of the content created, as both have a good love of cars.
“Turtle Wax saw tremendous results in reaching the next generation of car care enthusiasts with increased awareness and social engagement among Millennial through the partnership with OpTic in 2016,” said Daren Herbert Global VP Marketing & Business Development. “Adding an experiential element will allow us to show fans that we’re more than just a logo on a jersey, and that we’re invested in them as well as we continue to build equity in the space.”