Mike Stubbs . Business . Friday 3rd March 2017 . 08:00
ESL and DreamHack have announced a new deal with Twitter that will see action for both company’s events streamed on the social network.
The deal will kick off with the Intel Extreme Masters Katowice event being streamed on Twitter this weekend. Following on from that multiple other events, including ESL One and the DreamHack circuit will be streamed on Twitter over the course of the year.
ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage.
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content,” said Anthony Noto, COO at Twitter. “By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
“Esports fans are endemic to digital and this partnership with Twitter expands ESL’s reach for all of our major tournaments for fans around the globe,” said Johannes Schiefer, Vice President Social Media & Editorial at ESL. “Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience.”
“Twitter is a very strong esports platform, where many of our fans and followers already engage with DreamHack events,” said Marcus Lindmark, CEO & President at DreamHack. “This will be a shortcut for fans, as they can both watch and engage on the platform at the same time.”