Mike Stubbs . Business . Friday 6th January 2017 . 10:15
Visa has announced a major sponsorship deal with SK Gaming.
The new sponsorship, which lasts for 12 months, will see the Visa logo appear on the SK Gaming jerseys, SK players heading to Visa events and Visa’s tech being integrated into the SK online store. In return Visa will give significant financial backing to the organisation.
“Pro gaming has added a new dimension to sport, increasing access to people the world over and creating a surge in its popularity,” said Suzy Brown, Director of Sponsorships and Partnerships at Visa. “We see huge potential and this deal sees Visa ideally placed to be part of the fast paced growth, and by putting ourselves at the heart of the action we can build affinity with millions of millennial gaming enthusiasts and confirm our position as a global innovator. We're looking forward to a successful season supporting the next-gen athletes at SK Gaming to do what they do best - win.”
“This partnership is truly a historic step for SK Gaming,” added Alexander Müller, Managing Director of SK Gaming. “The fact that Visa picked us as their partner to enter eSports makes everybody at SK Gaming proud. For us the partnership is a great start into 2017 and proves that all the hard work our players put in is getting recognized beyond just the gaming world. With their recent partnership with the Formula E, Visa has shown that they are committed to support the sports of the future. I am looking forward to some amazing events for our fans in the upcoming months and I am sure the new season will be even more successful than the last one.”