Marie Dealessandri . People . Thursday 14th April 2016 . 10:25
Mike Stubbs replaces Chris Higgins as editor of eSports Pro, Alex Verrey launches Big Boy PR and ERA appoints a new director of marketing and communications.
New editor for eSports Pro
Mike Stubbs has joined MCV as editor of eSports Pro.
He joins from God is a Geek, where he started as staff writer in 2013 before he became eSports editor in 2015.
Stubbs has also been a freelance journalist specialising in games and eSports for the past three years. He has been published by RedBull eSports, VICE and the International Business Times.
He said: “I am delighted to join MCV after spending many years learning the trade over at God is a Geek. I hope to try and advance the eSports Pro coverage and bring eSports to a new audience, who may not be overly knowledgeable about the subject. It’s great to be able to take over an already established sub-brand and I will be bringing my own style to eSports Pro.”
Content director Andrew Wooden added: “We are delighted to welcome Mike onto the team, his experience and knowledge of eSports will be invaluable as we increase our coverage in the exciting sector. “
Alex Verrey launches Big Boy PR
Former communications director at Mad Catz Alex Verrey has departed the firm after nearly 10 years.
He has now set-up Big Boy PR and is already representing a number of clients, including the Legends Of Gaming Live show organised by Endemol in September and US-based company LucidSound, which launched in Europe last week.
“With over 20 years’ experience working in video games, I’m tremendously excited to offer my services to the broader industry which I love. Big Boy PR is about big ideas and big results,” Verrey enthused.
“LucidSound is retaining my services as director of global PR and communications, and I’m thrilled and humbled to be part of such a dynamic group. The company was founded by the creators of the Tritton brand and I believe that they are poised for remarkable success.”
ERA hires marketing and communications boss
The Entertainment Retailers Association has appointed Lynn Li as its new director of marketing and communications.
Li joins from Universal Pictures where she was head of PR, social media and brand promotions.
CEO Kim Bayley said: “We are delighted that Lynn is joining us. Her extensive experience working within the home entertainment industry will allow ERA to amplify our members’ voice.”
Li added: “I’m looking forward to working alongside our members and partners to help drive growth and understanding during this time of dynamic change within the industry.”