Shaun White joins Gfinity as head of communications

Shaun White joins Gfinity as head of communications
Jake Tucker

Gfinity has hired EA veteran Shaun White as their head of communications.

White previously had a similar role at Electronic Arts, but the during a restructure by the games company that saw regional teams across europe downsized, he left the company.

“I had a fantastic 12 years at EA and now I’m looking forward to bringing that experience into my role at Gfinity,” White said in a statement. “There is a lot of excitement around both Gfinity's Elite Series and esports in general and my goal is to increase awareness of both and build long-term strategic partnerships."

White joined EA in 2005 as the company’s senior PR manager, coming to the company from Square Enix, where he was employed as a PR manager.

Gfinity are currently midway through the second season the Gfinity Elite Series, broadcast from their London esports arena. The esports company has been growing outwards in recent months, buoyed with a recent funding £7m funding round, several new hires and interest in the Gfinity Elite Series in general.

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