Alex Calvin . People . Friday 9th December 2016 . 15:16
AD&D, a new partnership formed by UK agency Attention Seekers and US events giants Done & Dusted, has said it wants to do for competitive gaming what Sky did for football.
The firm has said that it wants to revolutionise how eSports is presented and make them more accessible to a mainstream audience.
“I’d like to see us doing for competitive gaming what Sky did for football when they came to the UK. I don’t mean pumping it full of money and ruining the game, I mean the presentation of football,” Attention Seekers director Jason Wiltshire said.