ESL One New York breaks digital engagement records

ESL One New York breaks digital engagement records
Mike Stubbs

ESL One New York, which took place in the Barclays Center last weekend, brought in six million unique viewers and broke engagement records.

Online viewership peaked at more than 450,000 concurrent viewers, which is presumably split across both the CS:GO and Street Fighter V action. This translated into six million unique viewers, with eight million hours of content watched.

ESL One New York was also responsible for record breaking social media engagement with 122 million impressions generated on ESL's Twitter and Facebook channels. Nearly 80,000 Twitter accounts tweeted about the event in some way, bring the total number of tweets about ESL One New York to around the 182,000 mark. This makes ESL One New York one of the most talked about events in ESL history.

“ESL is committed to showcasing legendary gameplay in the context of amazing event experiences,” said ESL Vice President of Pro Gaming Ulrich Schulze. “We are proud that ESL One New York delivered on this commitment, sparking worldwide conversation from thousands of attendees live from Barclays Center and millions of online viewers.”

“We were thrilled to have the top Counter Strike and Street Fighter gamers at the first-ever esports event at Barclays Center,” said Keith Sheldon, Senior VP of Programming at Brooklyn Sports & Entertainment. “With the excitement and conversation that surrounded this event in the esports community worldwide, we look forward to partnering with ESL on future events.”

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